Whether you’re a solopreneur trading on your personal reputation or
the head of a conventional business, your branding has a huge impact on
your professional success. It informs how you’re perceived: if you’re
sending a message that doesn’t resonate, or simply failing to do
anything memorable, then you’re likely to be considered mediocre or
overlooked entirely. Instead of just trying to make the best of your
underperforming brand, though, you can start moving in a positive
direction by committing to a rebrand.